Hesperus

Premium Vintage Series

Brand Strategy · Naming · Logo Design · Brand Identity · Product Branding · Catalog Design · Social Media Strategy · Corporate Photography & Video Production

HESPERUS was developed as a premium mattress collection designed to combine timeless elegance with modern comfort. The objective was to create a distinctive sub-brand capable of elevating the product range while communicating craftsmanship, quality and long-term value.

Fiftyeggz developed the complete brand identity, beginning with the name, logo and visual positioning of the series. Inspired by the concept of refined luxury and premium sleep experiences, the brand was designed to stand out within a highly competitive market while maintaining a sophisticated and timeless character.

The collaboration extended across every communication touchpoint, including product branding, catalog design, social media strategy, photography and video production. A cohesive visual system was created to support both retail communication and brand storytelling, ensuring consistency across print and digital channels.

The result is a premium and recognizable product series that combines elegant design, strong shelf presence and a distinctive visual identity, successfully positioning HESPERUS as a high-end offering within the mattress category.