Assos

Packaging Redesign · Brand Strategy · Social Media Content · Influencer Marketing · Product Placement · Integrated Communication Campaigns

TREELLIUM, one of Greece’s leading distributors of household and professional cleaning products, entrusted Fiftyeggz with the strategic communication and ongoing development of ASSOS HOUSEHOLD, one of the company’s fastest-growing brands.

Our collaboration began with a comprehensive packaging redesign and brand repositioning project, aimed at strengthening shelf presence, improving brand recognition and creating a more contemporary visual identity. Building on this foundation, we developed an integrated communication strategy designed to increase awareness and establish a stronger connection with consumers across multiple touchpoints.

The project expanded into a full-funnel communication ecosystem, including social media content, influencer marketing initiatives, promotional activations, product placements and advertising campaigns, ensuring a consistent and recognizable brand presence both online and offline.

By combining strategic thinking, creative execution and omnichannel communication, the ASSOS brand continues to strengthen its market position while building long-term visibility, engagement and consumer trust.