Polygon

CLIENT: POLYGON

SERVICES: Brand Building & Communication

Polygon is more than a building services company—it’s a people-first partner for residential and commercial property care. With a fresh vision for property management, disinfection, fire protection, and communal expense services, the brand aims to elevate industry standards through expertise, precision, and human connection.

Fiftyeggz was entrusted with the full visual identity of Polygon, crafting a brand that communicates reliability, quality, and versatility. From the logo and brand language to marketing collateral and design assets, we created a system that reflects the company’s commitment to both people and property.

The logo features a dual interpretation: at first glance, the geometric lines evoke the mirrored facades of modern buildings—symbolizing the wide range of services Polygon offers. In its negative space, a subtle outline of a home appears, expressing the brand’s human-centered focus and its relevance across both residential and commercial sectors.

To support the brand narrative, we developed a central creative concept and an expandable slogan system used across print and digital platforms. The messaging speaks to experience, care, and omnipresence—Polygon is always there, wherever its clients need it.